Handy ads

A self-serve ad platform, ad server, data lake, and customer data platform (CDP) are all features of The Handy Ads. The project aimed to swap out our Client's current third-party technologies so they could fully own and control their Handy Ads stack. The Client wanted an app for managing content ads. The main requirement for the solution was to make it easier to create intelligent advertising material quickly.

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About Client

Client-Name

Handy Ads

Country

Platform

Android, iOS

Our client is a leading media company with a huge client base and a global work record. The client intends to position the app as its primary customer engagement channel, making it essential for everything from marketing and payments to self-service. The client was searching for a fresh approach to boost business revenue. As one of the top media companies, its main objective was to develop a dedicated platform for those who wish to run advertisements and market their goods.

Challenges

A leading company partnered with us to design and build a video ad platform. The Client needed an app with a short video of around 15 seconds for each advert. Ads are based on user selection; no ads are based on demographics or provided cookies, as Hand Videos protect user data privacy. The real challenge was protecting the data of businesses putting an ad and the visitors. When it sought a makeover, a significant media company wanted more than a fresh appearance for its mobile app. A front end that was entirely digital was its aim. A classy, contemporary customer experience (CX) was necessary.

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Solutions

Our team created a sophisticated data analytics dashboard and employed AI to forecast user behavior and provide adverts.

Created and constructed the UI for the self-serve ad platform.

Functionalities for setting up video uploads and ad targeting by the advertiser

Execute and update the campaigns developed on the self-serve ad platform by integration.

Integrated with a payment system to offer functionality for managing payments and bills.

Created business and technical KPIs that made sure both partners got value.

Businesses can track their ad performance using the in-built analytics

App Screen

Principal Features

Faster UI

We created a quick and straightforward campaign setup platform that takes just a few minutes.

Ad recommendation

The app can now recommend ads to visitors based on their previous sessions and search behavior.

Real-time algorithm

A top-notch real-time bidding algorithm determines the campaign ad rank and ad impression

Target parameters

Numerous parameters are used in targeting to build highly focused ads and boost ROI through ad relevance

Analytics

An analytics dashboard, monitoring, and reporting enable real-time campaign results tracking.

Run multiple campaigns

The tool enables running numerous campaigns simultaneously and adjusting live campaigns to improve their performance

Technology Stack

We employ cutting-edge technologies and tools to make sure your applications are built on the latest technology. Have a look at our tech stack

Frameworks

- PHP - Laravel

Front End

- Android

- Bootstrap

- JQuery

- iOS - Swift

- Kotlin

Database

- MS-SQL

Deployment

- AWS

- Play Store

- Apple Store

Testing

- Selenium

- Test Rail

- Apache JMeter

- BrowserStack

- Postman

- OWASP ZAP

Architecture

- MVC

- MVVM